Sport & Performance
Adidas
A sport concept campaign treating activewear with the gravity of fashion editorial: colour, form, and stillness over motion.
The brief: take a performance kit and shoot it like a cover. I built a controlled studio environment: a single deep-blue gradient, hard directional light, and casting with real presence, to let the garment and the athlete carry the frame. The resulting imagery was selected for PhotoVogue (Vogue Italia), and shows how I elevate sport and activewear into culture-facing brand work.
“Shoot the kit like a cover: performance, elevated to editorial.”
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