Hyrox Campaign
Fit Factory
A Hyrox campaign for Fit Factory, shot across the stations that decide the race.
Hyrox is won in the work between the running: the sled, the rope, the carry. I shot it on the floor and close in, using the light the gym already has, so the effort reads as effort rather than as a pose.
The set runs from the wide room to portraits at the end of a round, built to hold up across campaign and social.
“Effort is the subject: sled, rope, and the seconds between.”
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